How marketers actually use AI.
Not another list of tools. This study looks at what changed inside the work: the workflow, the review, the rework, the time and the business result.
Add your experience to the picture.
The sample will be described honestly. Your answers are anonymous, and the optional email for receiving the results is collected separately.
What this study will measure
Where AI sits in the work, rather than whether somebody has opened a tool.
How outputs are reviewed, what improves and what creates more rework.
What is saved, where the time goes and whether anyone measures the effect.
What changes when ownership, training, governance and evidence are present.
No name, company or email is requested in the survey. Question 20 is optional. You can leave at any point before submitting.
Your experience is now part of the study.
Accelerating
Regular use and some shared practice, but inconsistent management or measurement.
This is a reflection of the working model you described, not a score of your ability.
Receive the benchmark and results session
This email form is separate from your survey answers. It cannot be used to identify your responses.
Adoption is not the same as changed work.
Tool use is easy to count. The harder questions are whether the workflow improved, whether quality holds, where time goes and whether the business effect is measured rather than assumed.
- Fieldwork stays open for four weeks, aiming for 300 completed responses.
- The report describes the sample honestly and compares meaningful segments.
- Participants receive the report, benchmark and results-session invitation.