Blog & Insights
Notes on AI-led GTM and product marketing.
Practical writing on product marketing, go-to-market and growth for climate, hardware and AI companies. The playbook, the mistakes, and what actually compounds.
Perspective · Manifesto
Clarity over theatre. Marketing should behave like capital.
Five principles for clearer growth, and the reasoning behind them.
18 August 2026 · 3 min read
Perspective · Brand & AI
Will the Real Brands Please Stand Up?
Companies get told to skip brand and just run demand generation. In the age of AI, that is the expensive shortcut. Why brand is the growth lever, and the trust lever.
7 July 2026 · 6 min read
Gabriella Araújo
Fractional Head of Marketing & GTM