Cut the friction.Get growth moving.
Hands on marketing leadership for the moments that matter.
I spent nine years at Google across Ads, small business growth and European launches for Pixel and Nest. Today I work as a Fractional Head of Product Marketing for PE/VC backed climate, hardware and AI companies. I can step in as a hands on senior operator or lead the marketing team, depending on the mandate.
Ex Google · 9 years · Pixel · Nest · Ads
Five principles for clearer growth.
Marketing should behave like capital: deliberate, accountable and useful.
Clarity over theatre.
Every claim should survive “so what?” and connect to a commercial decision.
The aha is the strategy.
Buyers remember the moment they understood why the product matters.
Every euro works.
Spend against the value creation plan, not the appearance of activity.
Think in 10x, not 10%.
Positioning and systems can change the curve. Optimisation refines it.
Cut the friction.
Remove the unclear story, broken handoffs and ad hoc pipeline slowing growth.
From investment case to execution.
Senior product marketing ownership for a defined commercial problem.
Fractional Head of Product Marketing
I own product marketing strategy and delivery alongside your CMO, CRO, product and sales leaders. Positioning, the GTM plan and the sales story become one connected workstream.
Launch, market entry or repositioning
A defined product marketing and GTM brief, from the positioning to the work that puts it into practice. Customer and competitive research, messaging, sales enablement and launch readiness.
The product story after an acquisition
Work with your teams on the combined product positioning, priority buyers and how sales presents the wider offer. Connect what the products do to why a customer would choose them together.